Copywriting & Editing

What to Say and How to Say It

Content creation isn’t for everyone. Regardless of format—advertising copy, technical writing, brochure content, press releases, social media—there’s an art to elevating prose.

The Best Writing Begins With Research

To bring your message to life, it’s important to get to know you, your company or organization. What’s your story? What’s the objective of the content being created? Who’s the target audience? What’s the brand ‘voice’? What tone makes sense: formal, friendly, technical, casual, maybe … a little snarky?

Content That Works

You’ll find multiple copies of well-worn AP Style Guides here as it’s important to know the guidelines. However, when writing for non-technical content, you need to know the rules and when to break them. Clinging rigidly to the ‘correct’ way can lull your audience into a deep sleep, typically not the goal.

Get Help With Content Creation

Browse the creative writing found throughout the portfolio and this website. Then get in touch regarding all of your copywriting/content creation or editing needs. Here to serve you.